Future Film Artist of Champaign

The University of Illinois’s College of Media is hosting its first annual Future Film Artist of Champaign festival!  The event will take place at the end of the Spring Semester in Foellinger Auditorium where students, staff, and cinema enthusiast alike will watch films submitted by undergrads! Although only films submitted by undergrads are accepted; the event is free to attend and is open to the general public, so come support your fellow ILLINI! Free prizes will be given out to individuals who show their school spirit, so make sure to wear orange and blue! If you are interested in receiving announcements and updates pertaining to the festival or are an undergrad interesting in submitting your very own film please feel free to email us at FFAC@illinois.edu. In addition, movie submissions should have a URL link to their short film. Make sure to follow us on Twitter @FFAC12 to receive important updates concerning not only Future Film Artist of Champaign but also other events going on around campus! Did you know that the ILLINI Football team is signing autographs outside the Union next Wednesday morning? You would if you followed me on Twitter! Send us a shout and we’ll make sure to follow you back! #filmdreams #makeithappen

Future Film Artist of Illinois Proposal

Future Film Artist of Champaign calls the attention of anyone who has ever wished to direct or star in their very own short film! The title pertains to people in our geographical location and is broad enough to encompass any cinema enthusiast. FFAC@illinois.edu will be the official email address for our festival. It is short, simple, and to the point. Students whom attend the University of Illinois will already be familiar with @illinois.edu so they will only need to remember an additional 4 letters. Anyone who has questions, submissions, or request would be advised to send an email to that address. It will also serve the purpose of keeping participants informed with important information and announcements. We shall promote our festival through the twitter handle @FFAC12. It is extremely similar to the email address in order to remove any confusion when individuals attempt to navigate our entire digital media context. Our handle is short so it is easy to remember and the addition of the 12 is to distinguish the year of the festival. Our plan is to make a new handle every year with a different persona. The handles will communicate back and forth in future years to create a sense of camaraderie. We hope this in turn keeps our followers interested in our content and allows us to build a large fan base. Landmarks around campus like the UGL, Alma Mater, Bell Tower, Morrow Plots, and even Kams, will be the faces of these personas! Each year we will use a different landmark of the University as our twitter handle picture. The attitude of our persona will change yearly and correspond with the landmark being represented. The UGL could be serious, Kams could be silly, and the Alma Mater would be energetic and full of school spirit. They would not only make announcements concerning Future Film Artist of Champaign but also different events going on around campus!  Our first handle persona will be the Alma Mater, her post will try and promote school spirit with fun activates around campus ranging from athletics to academics. Our festival’s Blog, YouTube channel, Twitter and Facebook page should all be connected with similar aesthetics like: color, font, pictures and logos. Our universal colors will be orange and blue to correspond with our school. Our font will be Times New Roman, to keep it traditional and recognizable. As mentioned above we would use landmarks around the University as pictures on all our digital media. This is because they correspond with the geographical location of our event, and they are also easily recognizable by students and staff. The similarity and traditional look of our sites should give our content a real home feeling to whoever is viewing it. We will track our key performance indicators through the likes on our Facebook page, retweets, followers, people who sign up for our email list, people who submit videos, and finally the attendance at our festival. With this information we can better understand the demographic of the individuals that follow us.

Promoting your Website with Search Engine Optimization

Are you looking to expand and build upon your newly constructed website, but do not know where to start? Here at Run DMC we can help you get started by introducing and helping you utilize SEO. SEO is short for Search Engine Optimization which is “the art, craft, and science of driving web traffic to web sites.”

Why is SEO so important to your website? Primarily, using search engine optimization is one of the best ways to help promote your website to the public. Search engine optimization, if utilized correctly, can help your website rise to the top of the search engine listings. Here at Run DMC it is our duty to help put our clients in the best position to succeed; and in this situation it lies at the top of the search engine listing.

Web traffic is essential to the growth and development of any website, in other words, if no one is viewing your website it will not grow. The type of website you have will influence the type of web traffic you will want to ascertain. Some web sites depend on broad, general traffic, while others are looking for high-quality, targeting traffic. It is important that you first figure out what type of web traffic will be most beneficial to your website. If you are unsure about your desired web traffic feel free to refer to the links below; or set up a consultation with one of our many trained professionals.

Why is it important to be on the top of the search engine listing? It is important because at the top of the search engine listing is where a majority of the web traffic is located. The click through rate for top organic websites increases the higher up the list you are. Higher rankings not only increase traffic, but also instill trust in users as to the worthiness and relative importance of the website. Companies like Google use an algorithm when ranking organized search results. They ultimately take into account, Keywords, HTML tags, and inbound links to rank different sites. Since Google takes into account html tags and keywords; it is of great importance to optimize these elements to increase the visibility of the website in the organic search. You should include keywords as often as possible, put most important information first, and avoid long paragraphs by breaking up copies. Following these simple steps will help increase the ranking of your website.

There are two types of SEOs; the first is called linguistic and the other is called technical. Linguistic SEO is primarily focused on the content within your website; while technical SEO is focused on coding and linking to search engines. Both work in order to steer web traffic to their desired sites. If you are looking to gain a better knowledge on the different types of SEOs the links below are a great reference. We hope you take the time to meet with us here at Run DMC so we can help you achieve your goals!

For more information on SEO follow the links below:

http://books.google.com/books?hl=en&lr=&id=EbhSiSvzQLEC&oi=fnd&pg=PA2&dq=search+engine++optimization&ots=a_OMJFStUW&sig=nIenqE8uY7MPFHxTAa5XmTpTN8s#v=onepage&q=search%20engine%20%20optimization&f=false

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Server- Side vs Client- Side

Server-side scripting languages were first used in the early 90’s. Recently they have grown in popularity relative to lower-level languages. They have faster microprocessors which allow higher-level scripting languages to perform more complex functions. In conjunction, higher- level scripting languages are generally easier and faster to program, thus reducing development cost. The server- side scripting code is executed by the web application, on the server machine which in addition gives more control and power. Server- Side scripting is often written in languages such as Perl, PHP, ASP, NET, and Java. They also have greater access to the information and functions available on the server. Client- side scripting code is executed by the browser, on the client machine. Client- side scripting is easy to implement and the web applications can be more responsive. Embedding and external are two examples of this type of client- side scripting. Embedding script is just what it sounds like; it’s a script that is put directly into the HTML document. External script is a separate file, which is referenced by the document that uses it. This type of programming is vital part of the dynamic HTML concept, allowing web pages to be scripted, to have different and changing content depending on the users input, environmental conditions, or other variables. Client- side scripts have greater access to the information and functions available to the user’s browser. Both server- side and client- side scripts are available here at Run DMC! Our trained professionals can help guide you in the decision making process or you are free to choose for yourself. There are pros and cons to both depending on what you wish to accomplish, so make sure to set up a free consultation and let us help!

Establish Your Very Own Web Site

Creating your own web site can be an exciting and rewarding experience. If it is your first time however, it can be quite difficult and frustrating. Here at Run DMC we have many trained professionals that can help guide you in the basics of the web page creation process! As a Run DMC client you have the benefit of choosing from one of our many web page creation options. Our hopes in this post is to help give you a basic understanding of: blog platforms, shared hosting, virtual private servers, and dedicated servers. Blog platforms also known as weblog software is software designed to simplify creating and maintaining web blogs. Web blog applications also support editing, and publishing of blog posts and comments, with special functions for image management, web syndication, and post and comment moderation. Another option Run DMC offers its clients is Shared web hosting. Shared web hosting is a hosting service where a lot of websites are connected to the internet through one web server. Virtual private server, also called a virtual dedicated server, is a virtual server that appears to the user as a dedicated server but is actually installed on a computer serving multiple websites. In comparison to a virtual private server, a dedicated server is a single computer in a network reserved for serving the needs of the network. For example some networks require that one computer be set aside to manage communications between all the other computers. Let us help you get started setting up your very own website! We invite you to contact us and set up an appointment with one of trained professionals. They will help in the decision process and give you a better understanding of each of the options mentioned above. The decision is yours! We cant wait to help make your dreams a reality!

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