Promoting your Website with Search Engine Optimization

Are you looking to expand and build upon your newly constructed website, but do not know where to start? Here at Run DMC we can help you get started by introducing and helping you utilize SEO. SEO is short for Search Engine Optimization which is “the art, craft, and science of driving web traffic to web sites.”

Why is SEO so important to your website? Primarily, using search engine optimization is one of the best ways to help promote your website to the public. Search engine optimization, if utilized correctly, can help your website rise to the top of the search engine listings. Here at Run DMC it is our duty to help put our clients in the best position to succeed; and in this situation it lies at the top of the search engine listing.

Web traffic is essential to the growth and development of any website, in other words, if no one is viewing your website it will not grow. The type of website you have will influence the type of web traffic you will want to ascertain. Some web sites depend on broad, general traffic, while others are looking for high-quality, targeting traffic. It is important that you first figure out what type of web traffic will be most beneficial to your website. If you are unsure about your desired web traffic feel free to refer to the links below; or set up a consultation with one of our many trained professionals.

Why is it important to be on the top of the search engine listing? It is important because at the top of the search engine listing is where a majority of the web traffic is located. The click through rate for top organic websites increases the higher up the list you are. Higher rankings not only increase traffic, but also instill trust in users as to the worthiness and relative importance of the website. Companies like Google use an algorithm when ranking organized search results. They ultimately take into account, Keywords, HTML tags, and inbound links to rank different sites. Since Google takes into account html tags and keywords; it is of great importance to optimize these elements to increase the visibility of the website in the organic search. You should include keywords as often as possible, put most important information first, and avoid long paragraphs by breaking up copies. Following these simple steps will help increase the ranking of your website.

There are two types of SEOs; the first is called linguistic and the other is called technical. Linguistic SEO is primarily focused on the content within your website; while technical SEO is focused on coding and linking to search engines. Both work in order to steer web traffic to their desired sites. If you are looking to gain a better knowledge on the different types of SEOs the links below are a great reference. We hope you take the time to meet with us here at Run DMC so we can help you achieve your goals!

For more information on SEO follow the links below:

http://books.google.com/books?hl=en&lr=&id=EbhSiSvzQLEC&oi=fnd&pg=PA2&dq=search+engine++optimization&ots=a_OMJFStUW&sig=nIenqE8uY7MPFHxTAa5XmTpTN8s#v=onepage&q=search%20engine%20%20optimization&f=false

http://hillarywebb.ca/hillary_webb/etext/essay.html

Server- Side vs Client- Side

Server-side scripting languages were first used in the early 90’s. Recently they have grown in popularity relative to lower-level languages. They have faster microprocessors which allow higher-level scripting languages to perform more complex functions. In conjunction, higher- level scripting languages are generally easier and faster to program, thus reducing development cost. The server- side scripting code is executed by the web application, on the server machine which in addition gives more control and power. Server- Side scripting is often written in languages such as Perl, PHP, ASP, NET, and Java. They also have greater access to the information and functions available on the server. Client- side scripting code is executed by the browser, on the client machine. Client- side scripting is easy to implement and the web applications can be more responsive. Embedding and external are two examples of this type of client- side scripting. Embedding script is just what it sounds like; it’s a script that is put directly into the HTML document. External script is a separate file, which is referenced by the document that uses it. This type of programming is vital part of the dynamic HTML concept, allowing web pages to be scripted, to have different and changing content depending on the users input, environmental conditions, or other variables. Client- side scripts have greater access to the information and functions available to the user’s browser. Both server- side and client- side scripts are available here at Run DMC! Our trained professionals can help guide you in the decision making process or you are free to choose for yourself. There are pros and cons to both depending on what you wish to accomplish, so make sure to set up a free consultation and let us help!

Establish Your Very Own Web Site

Creating your own web site can be an exciting and rewarding experience. If it is your first time however, it can be quite difficult and frustrating. Here at Run DMC we have many trained professionals that can help guide you in the basics of the web page creation process! As a Run DMC client you have the benefit of choosing from one of our many web page creation options. Our hopes in this post is to help give you a basic understanding of: blog platforms, shared hosting, virtual private servers, and dedicated servers. Blog platforms also known as weblog software is software designed to simplify creating and maintaining web blogs. Web blog applications also support editing, and publishing of blog posts and comments, with special functions for image management, web syndication, and post and comment moderation. Another option Run DMC offers its clients is Shared web hosting. Shared web hosting is a hosting service where a lot of websites are connected to the internet through one web server. Virtual private server, also called a virtual dedicated server, is a virtual server that appears to the user as a dedicated server but is actually installed on a computer serving multiple websites. In comparison to a virtual private server, a dedicated server is a single computer in a network reserved for serving the needs of the network. For example some networks require that one computer be set aside to manage communications between all the other computers. Let us help you get started setting up your very own website! We invite you to contact us and set up an appointment with one of trained professionals. They will help in the decision process and give you a better understanding of each of the options mentioned above. The decision is yours! We cant wait to help make your dreams a reality!